Our Story
About us
Purithe was born over many reflective tea moments. Driven by her own tea journey, founder Georgia Sutherland recognised the need for teas that addressed people’s specific health goals and were purposefully crafted with a holistic approach.
Quite simply, we aspire to inspire. Baby steps or giant leaps, whatever is your personal cup of tea, we cheer you on.
"Our motivation is to empower you, one cup of tea at a time."
To help you do that, we set out to create great quality tea that that would tantalise your taste buds, nourish your body, mind and soul and pepper your day with serene moments of relaxation, reflection and rejuvenation.
– Georgia Sutherland, Purithe
Our Team
At Purithe, harmony is very much on the menu when it comes to how we do business. We have scoured the globe to find employees, suppliers and collaborators who demonstrate a commitment to a more conscious and sustainable way of serving their customers, as well as sharing our passion for protecting the planet.
Meet Georgia
Owner
As a mother of three beautiful children, Georgia Sutherland’s mission to make the world a better place is backed by serious mama-bear powers. Her wellness credentials also have some hefty backing, with a 20-plus year career as a successful operator in the spa and wellness world.
The creation of Purithe is a natural next step for Georgia and her team, offering a new platform for sharing health and wellbeing that simultaneously amplifies their ability to impact the movement towards a healthier, kinder and more sustainable world.
Meet Paige
Creative Director
Paige plays an integral role at Purithe, ensuring that customers have the best possible experience, utilising her expertise in wellness and creativity to manage Purithe's Customer Service and Social Media channels.
Aside from her role at Purithe, Paige also works alongside her partner, a Holistic Coach, providing support to clients on their own wellness journeys.
The importance of self-care and wellness is something Paige knows first-hand, regularly immersing herself in things that bring her joy, including nature and a love of exploring new places. This led her to Bali, where she met Georgia, the visionary behind Purithe. Together, they shared a passion for wellness which led to the birth of Purithe.
Every cup of Purithe is infused with the power of Mother Nature
Painstakingly crafted to deliver you the purest and tastiest steaming cup of nourishment possible. Through sustainable farming methods and adherence to fair-trade principles, our suppliers are doing their bit for mother nature so that you can continue to enjoy her bounty.
Our promise to you, our committment to the environment
At Purithe, our commitments to you and the environment are the backbone of our business.
We Promise
Every cup is vegan, cruelty-free, palm oil-free, non-GMO & free of pesticides
We Promise
That we will never use nasty preservatives, any artificial colours or flavours
We Promise
All packaging is made from compostable, recyclable or reusable materials
We Promise
To continue to evolve, improve & progress our products and business practices so that we are always doing better
We promise to always choose to use organic ingredients where possible, because they taste better, are better for your health and kinder to the environment.
Sometimes, finding a quality certified-organic source that meets our standards isn’t possible, so a small percentage of our ingredients aren’t organic. Rest assured; they are still ethically sourced and nutrient-dense, and we continue to look for organic-certified alternatives.
